Brylcreem Power Hold was created to capture a younger market than the traditional Brylcreem consumer. The brand carries the Brylcreem name, as an endorsement, rather than the prominent product name. The line features hair gel, aerosol hairspray and non-aerosol pump hairspray.

We designed a color-coded graphics system to compete in a highly competitve market, against traditional men's grooming products for J.B. Williams.