Kickerz is a new, flavorful hard candy, recently introduced and is targeted at the 'tween and teen consumer market, offering sour flavor crystals on the outside, with a sweet candy on the inside.

We designed the package to communicate the unique 'kick' of the sour (green) on sweet (red) flavor benefit. A key brand-building graphic element is the familiar Lifesavers five stripe background, which is an immediate link with the brand's equity franchise.