When Pernod Ricard acquired Seagram's, the number one selling Gin in North America, they knew they had a unique opportunity for growth in the premium distilled spirits market. Seagram's Extra Smooth Vodka has become the first engine for that growth.

LMS Design created a brand that combines elements of Seagram's unique "Since 1857" heritage with a contemporary color palette and smooth sophistication for an unbeatable premium entry.